Online marketing brings together all the creative and technical aspects of the internet, including advertising, web design and project development. Using these tools to promote your website as a complete package to engage with new and existing users is what online marketing is all about.

Webasoft will analyze your new or existing website to track the amount traffic that your website is currently experiencing, using Google’s analytic tools we determine where your visitors are arriving from, how long they stay and more importantly, did they make an enquiry?

Getting to the top of the search engine

Basic S.E.O or Search Engine Optimisation comes as standard with every Webasoft package, we would all like to be at the top of the search engines so our websites are built with this goal in mind. S.E.O is a collection of online and offline advertising, linking to other relevant websites and more importantly high standards of clean coding within the website itself. The idea is simple, increase the amount of traffic that visits your website and do everything possible to keep them there. Making your website clean and easy to navigate and selling your idea and products effectively with clear text and clever use of imagery.

Web users expect fast loading websites and access to their required information in bite size chunks which will encourage them to soak in more. A slow loading website or poorly designed navigation is sure to send your hard earned visitors to a competitor's website which will cost you dearly.

Optimising the pages of your website is paramount to the success of your business on the internet, it's important that you are found on the first page of a search engine if you want to be successful. Webasoft use the latest in technologies to make our coding as easy as possible for the search engine bots to read, this means that your website will load quicker, be more search engine friendly and will inevitably increase business.

Banner advertising

Webasoft have developed some great relationships with other website marketing teams, this means that our clients can benefit from our highly competitive banner advertising pricing. Banner advertising not only attracts new traffic, it also exposes your brand, services or expertise to a completely new and otherwise unreachable market. We can advertise your company in many prominent and highly sort after positions such as the Manchester Evening News website, The Bury Times website and other priceless locations. Webasoft will endeavour to find the right place to advertise your website even if your wanted advertising spot seems completely out of your reach.

Social Media

Becoming ever more popular is the online media approach to marketing, you may be thinking why would I use Face book or Twitter to advertise my website? You won’t know until you try, Webasoft had their own doubts in the beginning but with more and more of our clients demanding Twitter pages and Face book accounts we can now see the need for this medium. Using Social networking communities are a great way to show off your products and services. If you have a promotional video, it makes perfect sense to put it online using YouTube. Not all of these mediums will appeal to you, Webasoft can give you advice and will be happy to point you in the right direction.

Ebrochures

This component is rarely seen over the internet, it has versatility in abundance and is a phenomenal way to market your business. We have acquired a special licence which allows WebaSoft to share this piece of kit with our client’s. The following are examples of recently commissioned Flip-Books, click the links and feel free to interact with the software.

Examples and Benefits
The ebrochure can be applied to your business in many different ways, sending emails can be made more enjoyable by attaching your personalised brochure to the bottom. This enables your prospective client’s to see your business services in a brochure like format, with the added bonus of saving you money on the printing of your current brochures etc.

The ebrochure can also be applied to your website as a portfolio or textual document, this will give a dynamic effect to your website and will also create interaction with your visitors. You may even have your own idea on the use of the e-brochure!

View Bradshaw Britannia Ebrochure

We have received a great amount of feedback and have kindly been given a letter of satisfaction from their marketing manager.

Remember!

Marketing takes time, money and perseverance and can sometimes take several months to gain the benefits you require. Be sure to think long term, there is no quick fix or magic solution, an online business can be as tough and exhausting as a business that operates offline. A certain marketing approach can work for one business and work differently for another, we help you try and test different avenues and mix all of the above solutions together to create a working fusion to suit you.